I was fed up with the pain of waxing, the cost of laser and the soreness of shaving. I set out to find an alternative – after many failures, our beautiful Swedish hair removal bars were born.
Having been born and brought up in Sweden, my family helped me to get everything going. The first year was hard – people hadn’t heard of us before and it was difficult to get traction. Months of late nights travelling and early morning presentations helped get the word out and allowed people to try our bars hands on. They could see the results for themselves.
After that, word of mouth spread organically, and we haven’t looked back! Its great to know that we’re developing a solution to an age old problem – helping women find a pain free solution to hair removal.